I love my Bose A20. I have contracted Bose service with a question and got a very quick and helpful response. I have a Bose headset for my ham radio station and had them repaired once. Great service. I like having my passenger wear them and clicking on the ANR after I start the engine. Their face is like "Wow what just happened?" From talking to other club members I think, as long as you stick with one of the quality brands, it comes down to personal preference.
I also hate sticking things in my ears. Ear buds are not for me. But that is just my personal preference.