It had the right feature set for the price, the ability to interface with a GPS, which I hope to do but haven't done. JPI offered a $150 rebate after Oshkosh last year which was good timing for me. I'd heard from a few people who had them and liked them.
I was really only looking for fuel flow and not interested in full blown monitoring system. I think I looked at something EI offered but don't remember why I decided not to go with them. Lots of stuff from last year is a blur.