Folks, here is an example of what a club calendar could look like...this is one from the KEYSTONE FLIGHT for 2010 (labeled 09). (hope this comes through as a PDF file here - there are 13 pages or so - keep clicking to see each month if interested.)
These pages are "screenshots" of the actual calendar, which looks much clearer and better as a finished product. There is a colage for each month, and then birthdays are highlighted with the person's photo or of them flying in each month. I think there are about 50 different people in this one....
I just finished it with the help of our group...about to be published and for sale on SNAPFISH.COM for about $30. Price is high due to low numbers of calendars and high quantity of color photographs, but we think it is worth it.
While this may not be the best idea for a fundraiser, it is fun and can serve to generate interest in flying, general aviation, and the club.
This is our first attempt at something like this, but could be the first of other things we can produce for fun and functionality.
I would think club calendar would be a big hit. Not very hard to do either.
With all the interest in a Club Calendar I have started the process of putting one together. I have solicited photos from a couple of the photographers in the club and should have some made up soon.
I am trying to keep the price around $15 ea (+ shipping)and all proceeds will go to the Fly In Foundation.
I should have posted something about this a couple of weeks ago when I started this project.
Seriously though, this may be a limiting factor on sales. If you only have 12/24 planes featured. Surely, those who have a plane featured would be interested. Outside of that, it may be a challenging market.
I like what the Keystoners did with their calendar. And I'm sure all those guys/gals will enjoy that calendar. The calendar will have more meaning and success if produced for different areas of the country, or different groups. Maybe this idea will spread.
I, by no means, have ANY marketing experience. So, this is just an opinion.
One day, One million ways....See your options. G-AWAW [g-awaw.org]
Seriously though, this may be a limiting factor on sales. If you only have 12/24 planes featured. Surely, those who have a plane featured would be interested. Outside of that, it may be a challenging market.
I like what the Keystoners did with their calendar. And I'm sure all those guys/gals will enjoy that calendar. The calendar will have more meaning and success if produced for different areas of the country, or different groups. Maybe this idea will spread.
I, by no means, have ANY marketing experience. So, this is just an opinion.
Thanks for all the good feedback, folks.
Kyle, your point is well taken....
Another option; you can fit up to 15 photos PER MONTH on the colage (12x15=180 photos of planes) though they'd be smaller...
Also, you could have a photo of you or your plane on your birthday in the actual calendar section (first come ($$$), first reserved!) giving you hundreds of other opportunities for images.
Again, we did not do it for a fundraiser because the profit margin was so small, but it is a fun thing to do and have -- even after the year is over, I will keep this calendar as a photo album of sorts.
I do think some would purchase a calendar even if it did not have a photo of them or their plane in it -- just having an exclusive calendar with Cessna 152's and 150's (to include some of your artwork, vintage advertisements, and Ce$$na promotional items from days gone by) would be intersting and compelling.
But, like you, I know nothing about marketing, Kyle! I could make a "small fortune," but the catch would be that I would have to start with a large one!
Seriously though, this may be a limiting factor on sales. If you only have 12/24 planes featured. Surely, those who have a plane featured would be interested. Outside of that, it may be a challenging market.
I'm going to disagree with Kyle on this one. I would buy one even if my plane wasn't included. The fact that it is 150s and 152s would be enough for me. I would be even more likely to buy one if it featured planes that I am familiar with.
"Mary Lou" as Miss April, how could I pass on that? "Wilbur", "Woodstock", the "Superbat", each month would be a reminder of fun times with the owners of such great planes.
It's one thing to have a photo of a Cirrus on my cube wall, it'd be something entirely different to have a photo of Woodstock or Gary's 61U and be able to say, "I know the owner of that plane."
Of course the collage idea is a good one as well. The more planes, the better.
Last edited by David_Rowland; 01/02/1011:57 PM. Reason: had a new thought
I'm with you, I'd probably buy one too....whilst it would be nice to have a photo of my own plane featured somewhere between the covers, its not a deal breaker as such from where I sit, you'd just wanna make sure there weren't too many of the same plane featured (not a dig Ed by any means ) it'd just be nice to see a whole bunch of different planes throughout the pages